

This is a project in which 6 people living abroad serve as Tochigi Prefecture's official "Tochigi Ambassadors" for one year to promote the attractions of Tochigi Prefecture.
Agricultural products of Tochigi prefecture!

Tochigi Wagyu
Tochigi Wagyu is the name of a beef brand. Only top-grade beef from cows of the Japanese Black breed that are raised with meticulous care and attention by designated producers in Tochigi is entitled to this brand name. Having repeatedly won the highest prize at national competitions, Tochigi Wagyu truly is "Japan's highest-level" beef brand.

Rice
In Tochigi Prefecture, delicious rice is grown during the growing season due to the temperature difference between hot days and cool nights caused by thunderstorms. Producers are growing rice with constant care to ensure its safety, so please enjoy it.
Strawberry
Taking advantage of the Tochigi climate and environment, sweet and delicious strawberries are made possible by greenhouse cultivation with the maximum use of winter sunshine. Tochigi Prefecture has been the largest producer of strawberries in Japan for half a century. Producers are growing strawberries one by one with great care.

Pear - Nikkori
Nikkori is the local pear brand developed in Tochigi prefecture. The brand "Nikkori" is named after "Nikko", the nationally famous sightseeing destination in Tochigi prefecture. Nikkori is characterized by its large size. It weighs about 1 kg. The fruit has high sugar content, a crisp texture, and plenty of juice.
History and Characteristics of Agricultural Products in Tochigi Prefecture
Agricultural products of Tochigi prefecture
From flatlands to cold uplands over 1,200 meters above sea level, a wide variety of agriculture takes place in our prefecture that takes advantage of the characteristics of these fertile farmlands. Our prefecture is blessed with rich water resources such as rivers like the Kinu River. These water resources make the production of high-quality agricultural products possible. The climate here is mild throughout the year. Long winter daylight hours and a large day-night temperature difference allows the production of a wide variety of agricultural products, making Tochigi’s agricultural production the ninth largest in Japan.
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