日本と海外をつなぐクラウドソーシング

Population Services International

Director -Social Marketing

2018/07～

Saadhan - BCC strategy to reposition Family Planning which includes development of a multi-media campaign to improve knowledge and attitudes about birth spacing and use of modern contraceptive methods. Launched in the three states with 75% recall of the communication as envisaged.
WASH/SAVERA – Transitioned the project in Bihar & AP from pure outreach to a social entrepreneurship model partnering Unilever on Toilet building, usage and cleaning.

UDAY – Integrated communication strategy for behavior change to recognize the need for regular check up to prevent HBP & Diabetes & THE campaign showed positive effect on knowledge and practice with 80% recall.

Corporate – PSI Annual event to inculcate the bonhomie ness and cross cultural learning to reach to one objective “Serve Sarita better”