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rajib784
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- Advertising and Public Relations
- Business Plan and Marketing Strategy
- Last Login : 2019-08-21
- Member Since : 2016-09-15
Career
Description
Population Services International
Director -Social Marketing
2018/07～
Saadhan - BCC strategy to reposition Family Planning which includes development of a multi-media campaign to improve knowledge and attitudes about birth spacing and use of modern contraceptive methods. Launched in the three states with 75% recall of the communication as envisaged.
WASH/SAVERA – Transitioned the project in Bihar & AP from pure outreach to a social entrepreneurship model partnering Unilever on Toilet building, usage and cleaning.
UDAY – Integrated communication strategy for behavior change to recognize the need for regular check up to prevent HBP & Diabetes & THE campaign showed positive effect on knowledge and practice with 80% recall.
Corporate – PSI Annual event to inculcate the bonhomie ness and cross cultural learning to reach to one objective “Serve Sarita better”
