日本と海外をつなぐクラウドソーシング

Anantara Vacation Club

CORPORATE MARKETING COMMUNICATIONS EXECUTIVE

2014/01～

Roles & Responsibilities:
E-Communication
• Sending regular updates, important announcements, and room/food & beverage/activity promotions to Anantara Vacation Club members (Owner). I also work closely with copywriters on direction,ensuring timeshare-specific wordings are used correctly. I occasionally engage in designs but mostly,give briefs to the web designer to design and develop a responsive, mobile-friendly email campaign.I also liaise with translators to have contents translated into four languages.

Branding/ Collaterals
• Improving the look and feel of all assigned collaterals in accordance to Anantara brand standard.
• Giving feedback/approval to locally designed (resort) artworks.
• Assisting Marketing Alliance department on their direct mail campaigns partnered with banks, making sure that the branding identity of Anantara and the partners’ are fully integrated.

Public Relations
• Finding stories, news, and appropriate promotions to feature on the monthly email newsletter.Interviewing Owners who have submitted their reviews.
• Organizing Exclusive Owner’s events.
• Improving the visuals of presentation slide used by COO and Directors during major press events.

Selected Achievements:
• Created a set of educational videos on how to use Anantara Vacation Club programmes.
• Managed the 6-month long rebrand project of all collaterals used throughout 7 Club’s resorts.
• Conducted interviews of Anantara Vacation Club Owners for a testimonial video.