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deliaruthdr
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- Business Plan and Marketing Strategy
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- Last Login : 2015-05-31
- Member Since : 2015-02-20
Career
Description
SC Johnson and Son, Inc. - Philippines
Key Accounts Manager
2009/01～
Directly responsible for growth of sales and distribution of SC Johnson products through key distributor partners
Continuous area assessment and people matching to ensure effective project implementation and salesman career growth
Leads effective trade marketing activities, for both locally and corporate-initiated projects
Uses business analytics in making strategic decisions within the area and scope of responsibility to ensure growth of profit
Budget management in promotions on trade
3M Philippines
Senior Sales Specialist
2008/06～ 2009/03
Lead in building business with largest bookstore in the Philippines for stationery and office supplies
Perfetti Van Melle Phils., Inc.
Regional Distributor Manager
2006/01～ 2008/06
Area coverage is North Luzon and key enabler of high 13% growth in the area after years of slump. Responsibilities include more focused distribution system that includes distributor appointment, structure development, and program implementation
Perfetti Van Melle Phils., Inc.
Brand Manager
2000/01～ 2005/12
Directly responsible for product launch from conceptualization, coordination with source country manufacturing, packaging design, price structure management, supply flow, and go-to-market strategies.
Budget management and expenditures control
Highly uses business analytics to conceptualize growth sources like new line extensions and new product introductions from the corporate portfolio that delivered category growth and expanded business contribution from below 10% to 15%
Brand identity and image protection through effective marketing programs, ATL and BTL advertising plans and executions
Designed sales and trade marketing programs. Directly engaged with national distributor salesmen in implementing in-store and downline sales programs.
Adsia Eurobakers Marketing Corporation
Business Development Officer
1998/11～ 1999/12
Direct coordination with Netherlands-based principal Gist-Brocades on brand directions in the Philippines for the branding and distributions plan for institutional bakery ingredients products
Price structure management
