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ビジネスプラン・マーケティング戦略
調査・分析
  • 最終ログイン : 2015-05-31
  • 登録日 : 2015-02-20

職歴

詳細

SC Johnson and Son, Inc. - Philippines

Key Accounts Manager

2009/01~

Directly responsible for growth of sales and distribution of SC Johnson products through key distributor partners
Continuous area assessment and people matching to ensure effective project implementation and salesman career growth
Leads effective trade marketing activities, for both locally and corporate-initiated projects
Uses business analytics in making strategic decisions within the area and scope of responsibility to ensure growth of profit
Budget management in promotions on trade

3M Philippines

Senior Sales Specialist

2008/06~ 2009/03

Lead in building business with largest bookstore in the Philippines for stationery and office supplies

Perfetti Van Melle Phils., Inc.

Regional Distributor Manager

2006/01~ 2008/06

Area coverage is North Luzon and key enabler of high 13% growth in the area after years of slump. Responsibilities include more focused distribution system that includes distributor appointment, structure development, and program implementation

Perfetti Van Melle Phils., Inc.

Brand Manager

2000/01~ 2005/12

Directly responsible for product launch from conceptualization, coordination with source country manufacturing, packaging design, price structure management, supply flow, and go-to-market strategies.
Budget management and expenditures control
Highly uses business analytics to conceptualize growth sources like new line extensions and new product introductions from the corporate portfolio that delivered category growth and expanded business contribution from below 10% to 15%
Brand identity and image protection through effective marketing programs, ATL and BTL advertising plans and executions
Designed sales and trade marketing programs. Directly engaged with national distributor salesmen in implementing in-store and downline sales programs.

Adsia Eurobakers Marketing Corporation

Business Development Officer

1998/11~ 1999/12

Direct coordination with Netherlands-based principal Gist-Brocades on brand directions in the Philippines for the branding and distributions plan for institutional bakery ingredients products
Price structure management