日本と海外をつなぐクラウドソーシング

Denzell (Vietnam) Limited – Illiquid Hong Kong

Senior Marketing & Communication Manager

2019/01～

• Increased brand awareness of Denzell through regular press, corporate sponsorship events and
featured articles in Vietnam’s top tier magazines and news channels
• Worked closely with international leading property developers from the UK, US, Australia and
Thailand (Euroterra Capital, Sansiri PLC, Metro Property Group, Select Property Group to name a
few) to ensure all campaigns and events are in line with the companies’ strategy and standards
• Built good relationships with Vietnam’s top media professionals specializing in banking, finance and
business
• Analyzed Denzell’s media coverage to ensure regular brand exposure and that the company’s public
image stays positive/neutral

Golden Emperor Properties (Vietnam) – Illiquid Hong Kong

Marketing & Communications Manager

2018/01～

Launched more than 20 communication campaigns (both long and short term) introducing
international properties (UK, US, Australia, Europe, Japan, Thailand) to high-income Vietnamese
investors. These campaigns led to sales totaling 90% of the company’s yearly revenue
• Managed campaigns’ performance and optimized cost per lead via day to day contact, communications and updates, including monitoring of KPIs and reporting in partnership with Facebook, Google, Vietnam’s top media publishers (VnExpress, CafeF, VnEconomy, Tuoi Tre,Thanh Nien etc) and advertising & PR agencies (Galaxy Communication, Taboola, Outbrain, Ureka
etc)
• Prepared competitive analysis reports and proposals for senior management in Hong Kong on a
weekly basis
• Managed budget allocation to ensure efficient use of company resources
• Led and collaborated with four members of the Marketing team (Graphic Designer, Event Officer,
PR and Digital Executives) to ensure smooth operation and successful campaign launchings.

Golden Emperor Properties (Vietnam) – Illiquid Hong Kong

Marketing and Public Relation Executive

2017/01～

Proposed and executed marketing campaigns every two weeks on selected communication channels to achieve target leads for the sales team. These campaigns accounted for over 80% of the
company’s revenue
• Prepared content for over 30 landing pages, 15 advertorials, the company website, EDM and social
media posts in the field of international real estate, immigration and luxury goods to attract potential
investors to company events
• Attended regular meetings with the management and sales team to identify and analyze investors’
profiles, needs and wants
• Created branding and promotional materials, both online and electronic

Change Interaction Digital Agency

Content Producer | PR Specialist

2016/01～

• Prepared news releases and created information kits for the media
• Wrote PR articles, advertorials and made content plans for campaign photo shoots, videos, social
media channels and websites
• Worked with designers, illustrators, photographers and printers to complete campaigns
• Revised, edited and proofread content as needed or directed by clients
Projects and clients:
1. Rolls-Royce Motor Cars Vietnam (Back Badge – a dark, edgy lifestyle statement; Vision Next 100 – The personal future of luxury; Rolls-Royce Dawn – Uncompromised drophead luxury; Rolls-Royce Phantom Zenith collection)
2. Samsung Electronics Vietnam (Activ Dualwash washing machine; J5, J7 smartphones)
3. Samsung Corporate Vietnam (Culture Explorer app, Charity Day, S.hub)
4. Fujifilm Vietnam
5. Dong Saigon real estates
6. Shorelight Education group (Adelphi University, American University, Auburn University, Louisiana State University, Kansas University, University of Central Florida, University of the Pacific, University of South Carolina)