日本と海外をつなぐクラウドソーシング

The Garden Shopping Center (Bitexco Group)

Head of PR, Event & Promotions

2011/11～

- Always under spent & over deliver.

- Increase foot traffic, database & sales volumn by 2 digits

- Make The Garden Shopping Center the market leader in storewide programs with unique theme, angle & exclusive premiums, the 1st & only retail establishment in Vietnam to hold licensed retail promotion events. Creating strong point of differentiation & exclusive signature events with solid endorsement from tenants, shoppers & customers.

- Sucessful in getting long-term partnership & sponsorship worth 6 figures in USD from UnionPay International.

- Successful in tie-up with popular partners (including VCB, Vietinbank, Techcombank, BIDV, Agribank) among which 3 are regconizable international banks ( ANZ, Citi Bank, Standard Chartered).

- Successully coaching and training subordinates

Vietnam Football Media (VFM)

Account and Marketing Director

2010/01～ 2011/10

- In charge of sales & marketing for both Bongda TV & The Thao TV (VCTV 3)

- Setting up sales force, programs production, licensing, airing time, advertisement product & pricing.

- Building up clients & partners network

- Conduct big sport events including the 1st Banking football tournament

- Coach and train subordinates to develop a professional account team for the company

TVShopping (VCTV 11)

Account & Marketing Director

2009/01～ 2009/12

- In charge of market survey to propose suitable action plan for expanding TVShopping's awareness and market share.

- In charge of setting up Marketing master plan, implement and timely measure to have necessary adjustment.

- Established policies for Account and Marketing Department

- Setting sales target for Acount Executive

- Set up working procedures, relevant format for paper work, instruct and supervise the application.

- Event & Sponsorship: organizing events, social activities, select and organize sponsorship

- Coach and train subordinates to develop a professional account team for the company

Intermakvn

PR & Marketing Manager

2008/01～ 2009/01

- Prepare Marketing plan including Marketing budgeting and branding to maximize Intermakvn’s product growth

- Conduct market survey and research

- Event & Sponsorship: organizing events, group sales, select and organize sponsorship

- Communication: POSM, roadshow, hair care consultancy

- Media: media planning, contribute to create concept and ideas for Ads, TVC. Work closely with journalist, media agencies.

- Cooperating with Sales and Accountant to propose promotion program.

- Seeking for new means of advertisement and supporting sales team.

- Create low cost PR activities, seeking for suitable co-branding.

- Approving and supervising the marquette and production of all POSM or print ad.

Vietnam Entertainment and Communication (VEC)

Event Manager

2005/07～ 2007/05

- Key contact for solving clients related matters.

- Plan and supervise all events including road show, conference, meetings, promotion activities, logistic providing, launching, etc.

- Government and authorities relations including handling licenses, permission, etc for certain cases.

- Manage executive staff in all event, projects.

- Being main contact for projects that deal with foreigners.


Remarkable clients and events:


1. Heineken:

- Casino Royale film launching in 12/2006 at Megastar Hanoi.

- Caroling( outlet activation) at Christmas of 2005 and 2006 in Hanoi and Haiphong.

- Green Night in Hanoi and Haiphong 10/2006

- Farewell party for Hatay Brewery on 3/2007.

2. Tetra Pak:

Successfully executing the communication campaign for the brand ELOVI( sponsored by Tetra Pak) including roadshow and home education from 9-10/2006 and 11-12/2006 in Haiphong.

Outlet display system checking was also a part of this campaign.


3. LEVIS:

- Gala Sandtex 2006( launching new product).
- On the spot activation all over Hanoi’s big supermarket.

4. Yellow pages: New product launch

5. Menard( cosmetic): 1st year anniversary


6. 10th year anniversary for Sunway Hatay( Construction material company).

7. Dealer convention for E1( Korean Gas company) on 6,7-3/2006, dealer convention for Tran Hong Quan Limited Company (Hongha Gas) in Hanoi.

8. Trinh Cong Son music show named “ Ru Tinh’’ at the Culture palace of Hanoi on 6,7/3/2007.

9. Contributed to the success of the following live TV shows:

+ The “Noi vong tay lon’’ – an annual charitable TV show for the Poor, live on VTV3 every year.
+ The "Mot trai tim – mot the gioi" – an annual charitable TV show for the Disable in every April of 2005, 2006, 2007, live on VTV3.

+ Price awarding ceremony for the IT contest named “Tri Tue Viet Nam” in 2005 and 2006.

+ "Mặt trời hồng" a music show for the children on the occasion of the Children’s day – 1/6/2006, live on HTV.