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Maylangthang81
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- 英語 ⇔ ベトナム語
- 最終ログイン : 2017-08-03
- 登録日 : 2017-08-03
職歴
詳細
The Garden Shopping Center (Bitexco Group)
Head of PR, Event & Promotions
2011/11~
- Always under spent & over deliver.
- Increase foot traffic, database & sales volumn by 2 digits
- Make The Garden Shopping Center the market leader in storewide programs with unique theme, angle & exclusive premiums, the 1st & only retail establishment in Vietnam to hold licensed retail promotion events. Creating strong point of differentiation & exclusive signature events with solid endorsement from tenants, shoppers & customers.
- Sucessful in getting long-term partnership & sponsorship worth 6 figures in USD from UnionPay International.
- Successful in tie-up with popular partners (including VCB, Vietinbank, Techcombank, BIDV, Agribank) among which 3 are regconizable international banks ( ANZ, Citi Bank, Standard Chartered).
- Successully coaching and training subordinates
Vietnam Football Media (VFM)
Account and Marketing Director
2010/01~ 2011/10
- In charge of sales & marketing for both Bongda TV & The Thao TV (VCTV 3)
- Setting up sales force, programs production, licensing, airing time, advertisement product & pricing.
- Building up clients & partners network
- Conduct big sport events including the 1st Banking football tournament
- Coach and train subordinates to develop a professional account team for the company
TVShopping (VCTV 11)
Account & Marketing Director
2009/01~ 2009/12
- In charge of market survey to propose suitable action plan for expanding TVShopping's awareness and market share.
- In charge of setting up Marketing master plan, implement and timely measure to have necessary adjustment.
- Established policies for Account and Marketing Department
- Setting sales target for Acount Executive
- Set up working procedures, relevant format for paper work, instruct and supervise the application.
- Event & Sponsorship: organizing events, social activities, select and organize sponsorship
- Coach and train subordinates to develop a professional account team for the company
Intermakvn
PR & Marketing Manager
2008/01~ 2009/01
- Prepare Marketing plan including Marketing budgeting and branding to maximize Intermakvn’s product growth
- Conduct market survey and research
- Event & Sponsorship: organizing events, group sales, select and organize sponsorship
- Communication: POSM, roadshow, hair care consultancy
- Media: media planning, contribute to create concept and ideas for Ads, TVC. Work closely with journalist, media agencies.
- Cooperating with Sales and Accountant to propose promotion program.
- Seeking for new means of advertisement and supporting sales team.
- Create low cost PR activities, seeking for suitable co-branding.
- Approving and supervising the marquette and production of all POSM or print ad.
Vietnam Entertainment and Communication (VEC)
Event Manager
2005/07~ 2007/05
- Key contact for solving clients related matters.
- Plan and supervise all events including road show, conference, meetings, promotion activities, logistic providing, launching, etc.
- Government and authorities relations including handling licenses, permission, etc for certain cases.
- Manage executive staff in all event, projects.
- Being main contact for projects that deal with foreigners.
Remarkable clients and events:
1. Heineken:
- Casino Royale film launching in 12/2006 at Megastar Hanoi.
- Caroling( outlet activation) at Christmas of 2005 and 2006 in Hanoi and Haiphong.
- Green Night in Hanoi and Haiphong 10/2006
- Farewell party for Hatay Brewery on 3/2007.
2. Tetra Pak:
Successfully executing the communication campaign for the brand ELOVI( sponsored by Tetra Pak) including roadshow and home education from 9-10/2006 and 11-12/2006 in Haiphong.
Outlet display system checking was also a part of this campaign.
3. LEVIS:
- Gala Sandtex 2006( launching new product).
- On the spot activation all over Hanoi’s big supermarket.
4. Yellow pages: New product launch
5. Menard( cosmetic): 1st year anniversary
6. 10th year anniversary for Sunway Hatay( Construction material company).
7. Dealer convention for E1( Korean Gas company) on 6,7-3/2006, dealer convention for Tran Hong Quan Limited Company (Hongha Gas) in Hanoi.
8. Trinh Cong Son music show named “ Ru Tinh’’ at the Culture palace of Hanoi on 6,7/3/2007.
9. Contributed to the success of the following live TV shows:
+ The “Noi vong tay lon’’ – an annual charitable TV show for the Poor, live on VTV3 every year.
+ The "Mot trai tim – mot the gioi" – an annual charitable TV show for the Disable in every April of 2005, 2006, 2007, live on VTV3.
+ Price awarding ceremony for the IT contest named “Tri Tue Viet Nam” in 2005 and 2006.
+ "Mặt trời hồng" a music show for the children on the occasion of the Children’s day – 1/6/2006, live on HTV.