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huichi
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Implementation + media buying-account handling: Pepsico (Quaker and 7up Revive), DRB-Hicom, Pan Malaysian Pools, Measat Broadcast, Liberty Mutual, Gibraltar BSN, Ferrero, Tune Talk, KFC.
-identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
-monitoring buying strategies;
-liaising and building relationships with clients and media sales companies;
-liaising with media sales people to adjust media schedules in response to audience figures;
-booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc;
-ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;
-client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign;
-undertaking research using a wide range of specialist media resources;
-analyzing the effectiveness of the campaign and using this data to inform future campaigns;
-working on a range of client accounts at the same time, often juggling various projects and deadlines;
-supporting the media manager and other colleagues.
