Crowdsourcing Workshift > Search Freelance > huichi > Portfolio
huichi
Send Message
-
Available to work
- Appraisal :
- Job History(F) : 0 Results
- Malaysia
- Favorites : 0 Results
- Skills
- Advertising and Public Relations
- Last Login : 2021-11-08
- Member Since : 2015-08-07
-
Implementation + media buying-account handling: Pepsico (Quaker and 7up Revive), DRB-Hicom, Pan Malaysian Pools, Measat Broadcast, Liberty Mutual, Gibraltar BSN, Ferrero, Tune Talk, KFC.
-identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
-monitoring buying strategies;
-liaising and building relationships with clients and media sales companies;
-liaising with media sales people to adjust media schedules in response to audience figures;
-booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc;
-ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;
-client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign;
-undertaking research using a wide range of specialist media resources;
-analyzing the effectiveness of the campaign and using this data to inform future campaigns;
-working on a range of client accounts at the same time, often juggling various projects and deadlines;
-supporting the media manager and other colleagues.
