日本と海外をつなぐクラウドソーシング

Amrest

Digital Marketing Manager

2015/01～

- Management of the digital content strategy (web and social media) for La Tagliatella restaurants (Spain, France and Germany), Trastevere and Blue Frog (Spain).
- Management of the online marketing campaigns: Social Ads (Facebook, Twitter, Instagram), SEO, SEM, acquisition, emailing, gamification, etc…
- Coordination of local and international digital projects with other departments: product, offline MKT, etc…
- Coordination of the CRM strategy (SalesForce) and Customer Journey
- Coordination of the digital marketing team, both internal and external (providers and freelancers).
- Overview of web traffic and creation of weekly and monthly reports

Red Bull Media House

Content Manager Americas

2013/01～

- Coordination of audiovisual projects between the RBMH HQ in Austria and the different BUs in America: KPIs set up, budget, scripts, formats, production companies.
- Creation of new digital & audiovisual projects and strategies in order to implement them in those regions
- Projects and budgets’ evaluation, proposal of improvements and creation of content usage plans (international level).
- Point of contact for the different teams in the HQ (sales, programming, Central Creation, etc…) and the regional ones in order to attend all needs.
- Coordination and evaluation of local teams in different countries

FOX International Channels

Digital Project Manager Europe

2010/10～ 2012/12

- Management of online projects for all Fox and National Geographic sites in Europe (15 countries)
- Creation and implementation of new projects and online strategies in different countries, both for Social Media and for local sites: content creation (video, text, images), microsite creation, content strategy definition, KPIs definition.
- Creation of “best practices” documents about SEO, Content Management and Social Media
- Web traffic and digital campaigns evaluation (Google Analytics and Omniture)
- Support different countries in the implementation of new content, microsites, blogs, special pages, etc…
- Coordination and evaluation of local teams in different countries
- Coordination of external providers

Sony Pictures Enterntainment

New Media Coordinator Iberia

2008/01～ 2010/09

- Management of the Sony TV channels’ websites in Spain and Portugal: digital strategy, budget, proposal of new ideas and daily creation of content (video, text and pictures)
- Management of Ad-sales campaigns in own websites: creation of microsites, banners, contests, etc…
- Management of online marketing campaigns: SEM, Social Ads, newsletters, banners, thematic pages and games, etc…
- Coordination of global online campaigns with Sony International (LA)
- Social Media management: Facebook, Twitter, YouTube, blogs, etc… Coordination of the social media team.
- Coordination of the CRM strategy (SalesForce)
- Web traffic analysis and creation of weekly and monthly reports
- Coordination of external providers

MTV Spain

Web Editor

2003/01～

- Creation and management of online Ad-sales campaigns: custom microsites, banners, content and/or special pages for several clients
- Implementation of online marketing campaigns: newsletters, SEM, banners, etc…
- Social Media management: Facebook, Twitter, MySpace, own communities, blogs, etc…
- Coordination of international digital projects with VIACOM International (Milan) in order to implement them in Spain
- Coordination of local digital projects with other departments: PR, production, programming, etc...
- Overview of web traffic and creation of reports (Google Analytics and Omniture)