日本と海外をつなぐクラウドソーシング

Brand Embassy

Inbound Marketing Manager

2015/07～ 2016/07

+ Integrated and managed Workable, an HR tool into the corporate website for recruiting administration.
+ Contributed personal insights into planning business market strategies using marketing segmentation, product analysis, and business intelligence.
+ Worked closely with the CEO to identify market needs, business objective and marketing plan strategy implementation.
+ Managed internal and external developers, copywriters, graphic designer, SEO and PPC specialists.
+ A HubSpot expert, a Sales and Marketing CRM software.
+ Support other departments namely Sales, Client Service, Lead Gen and Marketing need for business intelligence reporting and data mining.
+ Provided HubSpot training and BI analytics reporting for Sales, Lead Gen, Client Service and Marketing team.
+ Provided support to the Product team for marketing needs.
+ Executed mystery shopping to fill in the needed tools and application to support business process – this includes BI (Business Intelligence, Web Development, Marketing Tools, Project Management).
+ Launched the corporate website that meets the needs of the company (responsible for planning, proposal, design, programming, maintenance, and promotions).
+ Successfully launched and managed marketing campaigns.
+ Analysed campaign result metrics in order to pinpoint the cause and effect relationships between the marketed actions and financial outcomes hence raising profitability.
+ Developed relationship with Customer Service & Marketing Influencers to help boost the company’s awareness.