日本と海外をつなぐクラウドソーシング

Aamaya by Priyanka

Social Media Strategist

2017/01～

Communicating 3 dimensions of Aamaya by Priyanka’s jewelry products - Mind, Spirit & Moment - and its brand value - Light Up Your Inner World - through Visual Storytelling on Instagram @aamayapriyanka @0pointproject

AdaptiveBee

Social Media Manager

2016/08～ 2016/12

Created a ‘’build-from-scratch’’ social media strategy for the core product UR Web Browser that turned +1000 audience into active and engaged fans, increased Facebook following by 400% and landing page conversion rate by 33% after 2 months;
• Presented new facets of products by telling different stories in the form of tutorial videos, infographic, how-to blog posts, quizzes and inspirational talks by people behind UR
• Defined the role of UR digital and social channels as a Cyber Security handbook for smart internet users
• Designed metrics dashboard and KPIs, with strong focus on level-two performance metrics (growth, rate, average, top)
• Initiated the renovation of UR’s Media Gallery into a Music Streaming station where users can listen to and download tracks; set moods for random playlists; create and share playlists on social media platforms
• Collaborated with CMO to develop the go-to-market strategy for UR to enter Southeast Asia

EDM Community Vietnam

Content Manager & Producer

2014/02～ 2016/08

Designed content strategies with the aims of treating fans exceptional music experiences and getting local DJs’ talent recognized;
• Achieved an audience size of 340K on Facebook and 16.2K on Instagram to date with impressive engagement rates by involving audience in trendy topics of music biz, such as DJ charts, top hits, fun facts, festivals lineups, etc.
• Originated concepts for FunBeach Festival - a combination of Electronic Music, backpacking and outdoor activities alongside the beach - that ‘’leveled up’’ the community into an entertainment company in 2016
• Built partnerships with Hennesy Artistry and TicketBox in promotion of FunBeach Festival 2016, which increased organic following by 21% and got the brand exposed on local and international media for 54 times

IDG Ventures Vietnam

Investment Analyst

2013/06～ 2014/02

Collaborated with analyst team to research into Southeast Asian EdTech market based on 7 trends: Flip The Classroom, Gamification, Adaptive Learning, MOOC, Educational Social Network, Mobile Apps and Online Tutoring;
• Collected, analyzed and synthesized data concerning consumer behavior, market trends, competition, etc. into trend report
• Presented the growth perspectives of the 7 trends and recommendations on investment decisions to management board which contributed to the raising of $50M fund in EdTech only since 2014