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Won
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- Job History(F) : 0 Results
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- Korea
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- Skills
- Business Plan and Marketing Strategy
- Market Research and Surveys
- Business Consulting
- Last Login : 2017-09-19
- Member Since : 2017-02-05
Career
Description
SELF-EMPLOYED CONSULTANT / STRATEGY & RESEARCH INTERNATIONAL
Business Strategy Consultant / Owner
2015/04～
Provided advisory support to global firms and organizations to develop their new business opportunities /
> Established STRATEGY & RESEARCH INTERNATIONAL, a private consultancy to provide advisory support to enterprises by offering integrated market research and strategy consulting solutions /
> Developed and led marketing innovation strategy projects as the partner of business strategy consulting with Ipsos Korea /
> Developed client relations, project proposals, and final reports, taking full responsibilities of project management
(project names / clients / methods / roles / countries):
- Analysis on Premium Smartphone Shopping Patterns / Samsung Electronics / quantitative data analysis / Project Advisor / 6 countries including USA, UK, Korea, etc.
- Home & Healthcare IoT Business Opportunity Analysis / Samsung Electronics / market environment analysis, industry value chain analysis, expert interviews, business concept development, partnership opportunity analysis / Project Director / USA.
- Development of Innovative Connected Car Service Models / Hyundai Motors / desk research, creative workshop, service modeling / Project Director / Korea
- Benchmark Study on Special Edition Models / Hyundai Motors / desk research, expert interview / Project Director / Korea
- Touchscreen Market Assessment & Business Strategy Development / (a spin-off company of) Korea Advanced Institute of Science and Technology / industry analysis, expert interview, consumer online survey, market forecast / Project Director / 9 countries including USA, UK, France, Germany, etc.
