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Fernanda
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- Mexico
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- Skills
- Web Design
- Icon Button Design
- Illustration Design
- Icon Design
- Banner Design
- Last Login : 2020-04-17
- Member Since : 2017-01-04
Career
Description
AMCO (América móvil)
UX/UI designer
2014/10～
Digital Product Designer
Dates Employed: Jan 2018 – Present
Company: América móvil
Location: Mexico City Area, Mexico
• Responsible for implementing a Design System, product conceptualization and user-centered solutions for Claro música (music streaming service), Claro video (video streaming service) and Claro drive (cloud service), A1 Xplore Music, among others. With impact of 16 Latin American countries and 5 in Europe, available for iOS, Android, Web, Smart TV and set up boxes.
• Research analysis, user journeys and develop of user personas to identify problems, opportunities, and solutions.
• Manage design team by providing creative direction, UX lead and sprints to meet deadlines.
• Communication with Dev team and analysts using SCRUM methodology.
Lead Designer
Dates Employed: Jul 2015 – Dec 2017
Company: América móvil
Location: Mexico City Area, Mexico
• Lead designer for music streaming service Claro música in latin america and A1 Now Music in Austria and Croatia.
• Working closely with client to get insight of their needs, doing user flows,
wireframes and basic prototypes.
• Provide dev team (iOS, Android, Web) with all the necessary assets to build the product.
• Analysis of user test results to implement improvements.
Jr Designer
Dates Employed: Sep 2014 – Jul 2015
Company: América móvil
Location: Mexico City Area, Mexico
• Responsable for making adaptations of movie posters for video streaming service and graphic content for music streaming service by designing playlists covers.
