日本と海外をつなぐクラウドソーシング

MEC (Philippines)

Digital Planner

2016/04～ 2016/08

I was responsible in creating a “blueprint” of the online media mix as well as the budget plan for the following brands: Bank of the Philippine Islands, Colgate, Singapore Tourism Board and United Nations High Commissioner for Refugees.

Singapore Airlines (Philippines)

Marketing & PR Assistant / Social Media Champion

2014/10～ 2015/11

As Marketing & PR Assistant, I assisted in the implementation of the communication plan. Apart from crafting the content for the materials, I closely coordinated with agencies, 3rd party vendors, business partners and freelancers.

As Social Media Champion, I championed the movement towards digital advertising. Aside from creating landing pages (singaporeair.com), eDMs, and Facebook posts, it was my duty to make sure these are tracked by analytic tools and linked properly to designated online properties.

These roles helped me increase engagement of the Facebook Page and growing its Philippine Fan Base. This ultimately led to a boost in e- Commerce transactions.

Medicomm Pacific, Inc.

Marketing Assistant

2013/10～ 2014/04

I kick-started the initiative to drive more traffic to the company’s website (TheFilipinoDoctor.com). I started by activating the company’s Facebook Page (The Filipino Doctor) and creating the content to be posted. I worked side-by-side with the creatives and IT departments and was also in charge of monitoring traffic and the Google Ads placed on the website.

This role helped me increase engagement in both the Facebook Page as well as the website.

Starcom Mediavest Group

Media Trainee

2013/04～ 2013/08

I was tasked to handle media needs of Del Monte Kitchenomics while being trained to do media planning and buying for Del Monte’s fruit and beverage products.