日本と海外をつなぐクラウドソーシング

Pegcar

Performance Marketing & Business Inteligence

2017/05～ 2017/12

- Managed a R$10K spend on Google AdWords, Facebook Ads, remarketing platforms, affiliate networks and discount campaigns.
- Reduced AdWords CPO by 40% and increased Facebook Ads ROI by 50%.
- Built, analyzed and managed acquisition funnels for car owners (supply) and drivers (demand).
- Conducted lead nurturing efforts and created e-mail automation sequences to both publics.
- Worked with SQL, Google Analytics and Excel to analyze retention and customer acquisition.

Nubank

Customer Experience Analyst

2015/08～ 2017/04

- Helped consolidate chargeback processes on the customer facing side. Liaised with engineering, data science and design teams to improve productivity and scale support without losing our core orientation of providing the best experience for cardholders and app users.
- Part of the communications squad, doing social media customer service and supporting community management. Mainly focused on monitoring the brand mentions in the internet.
- Responsible for establishing and analysing success metrics for content published at Facebook, Twitter, Instagram, YouTube and LinkedIn.

Facebook

Client Operations Analyst

2014/08～ 2015/07

- Direct customer facing in Pages Scaled Support and Direct Client Support. Important role on reducing the request’s turn around time from >90 to 24 business hours. Consolidated the workflow for LATAM.
- Was chosen to lead quality review sessions with teammates and work on calibration projects.
- Collected information to help data-driven decisions to scale operations, such as: identifying word-patterns and observing valid automations to be implemented due to that; enumerating common customer complaints and sharing insights to further actions; improving our common responses list to make the decision-making process easier.
- Excellent team player: created excellent relationships with Global Sales and Small & Medium Businesses Sales to support to all kinds of Pages related requests and was very helpful on investigating and finding solutions; liaised with cross-functional partners and identified opportunities to expand Pages support, such as offering features previously exclusive to media partners, not clients.

Intuit

Associate Marketing Manager

2018/02～ 2020/03

Accountable for all results driven by Paid Social (Direct Response and Branding) and Mobile Marketing initiatives (Paid Social, UAC, ASO, ad networks and programmatic media).
Responsible for connecting with new media partners and overlooking new initiatives in the acquisition portfolio (display networks, programmatic, affiliates). Channel diversification reduced CPA by more than 50%.
Developed a strategy combining ASO and Paid Social responsible for scaling 10x the acquisition through QuickBooks ZeroPaper's app in three months.
Led the project to implement the first WhatsApp chatbot in the company, liaising with CRM, Sales and Experience Design.

Open Co

Performance Marketing Supervisor

2020/04～

Leading all initiatives impacting Online Acquisition: paid media, email marketing, mobile app acquisition and other partnerships.
Re-arranged Google Ads and Facebook Ads during the first year. Improved customer acquisition costs (2x) and average ticket (3x).
Coordinated the scaling of the investment for the Rebel brand during 2021. Media spending grew 10x while customer acquisition costs remained stable.
Kicked off Rebel’s app acquisition strategy, implementing ASO (App Store Optimization) and media tactics tailored made for mobile-only channels. Acquisition costs on the app environment performed 3x better than on the web.