日本と海外をつなぐクラウドソーシング

CreativesAtWork Pte Ltd for Singtel International Group

Key Marketing Strategist

2016/06～ 2016/11

THE 5-MIN VIDEO CHALLENGE CAMPAIGN
[https://www.facebook.com/the5minvideochallenge]
A regional video contest held over 6 countries, with a target audience of 60 million.

Developing a digital marketing strategy for the international leg of the contest, as well as the overall digital content calendar.

This involved working with the content production team (copy, design and video) to make sure they achieve the quality and impact the team was looking for and coordinating with social media team to execute the plan and publish and advertise on social media platforms.

Also helped to put together a marketing guideline that was used by the client’s local partners in order to run their local leg of the contest. Dealing with any market changes and trends and changing the calendar if required, as the project was running, is part and parcel.

This project is still in progress till end November 2016.
This is a freelance/ad-hoc position.

Market Development Manager

Jinji Tennis Center

2016/01～

A Japan-based sports school specialising in tennis lesson for children, Jinji wanted to expand its market in Singapore. The Jinji Way believes that all children should have a chance to explore their full potential.

Scouting, assessing and approaching potential business contacts and establishing relationships in a cold market, as well as maintaining current clientele and accounts.

The role calls for a certain level of business management as I liaised with local coaches and resources.

When a new program is launched, I was in charge of marketing copy, collateral, as well as using digital marketing to reach local related sites.

This is a freelance/ad-hoc position.

A1 RECYCLING ENVIRONMENT PTE LTD

RECYCLING AMBASSADOR

2015/11～

Conducting on-site tours with partners and visitors to the plant, while advocating general and food recycling in Singapore.

This involves being familiar with the operations of recycling, challenges faced and current solutions in the industry.

This is a freelance/ad-hoc position.

MARKETING & BUSINESS DEVELOPMENT MANAGER

MOTIONELEMENTS PTE LTD

2014/09～ 2016/06

Working in the core team of a Singapore startup, with an eye out for potential partnerships, forming lasting, international relationships and seeing them bear fruit in increasing site traffic, sales and brand awareness for all parties This includes events and international liaisons from online to live events, while establishing MotionElements as one of the leading players in the industry.

Leading in-house and 3rd-party PR agency for global English-speaking and local, language/territory- targeted markets.

Initiating development and execution of online marketing strategies, including SEO, social and content marketing to increase current markets and enter new ones.

Includes maintaining relationships with local and international media partners in various markets. Proposing and implementing processes and systems to increase online business markets and security.

The role also involved managing a team of content creators and freelancers as well as execution of international campaigns. Copywriting for marketing materials, website content, blog articles and press releases is also called into play.

Artist recruitment and account management. Addressing issues which arise from sign-up, sales, or strategy.

THE PLAYTENT PTE LTD

MARKETING CONSULTANT

2015/03～ 2015/05

Working specifically on the Street Pianos SG project [www.facebook.com/PMIYSingapore/], I developed a marketing strategy, making use of social media to partner relations to promote this local version of the world-renowned international project.

This was a freelance position.

ARTISNAP PTE LTD

MARKETING CONSULTANT

2015/12～ 2016/02

Creating a marketing strategy based on the product. Bringing marketing experience for tech and social tools to the table to suggest effective action plans.

This was a freelance position.

VEOLIA ES SINGAPORE PTE LTD

SALES & MARKETING EXECUTIVE & RECYCLING AMBASSADOR

2012/01～

Planning and conducting educational talks, workshops and exhibitions to corporate and public from all walks of life (including public service sectors, schools, and professionals).

Liaising with and between operations and public sectors and statutory boards regarding the implementation of waste management policies and solutions.

Designing and printing information brochures and other collaterals, business proposals and presentations for the public and private sectors serviced by the company.

Maintaining and executing company rewards program by a balancing operations capacity, client expectation and public demands, while increasing sponsors by approaching other companies.

Having knowledge of the waste industry and advising clients, both corporate and public, on waste management solutions.