日本と海外をつなぐクラウドソーシング

Delys Trading Development Corporation

Marketing Director

2015/01～

• Responsible for setting up Marketing & Trade Marketing operations, including but not limited to recruitment, training, creating and intergrating new operation system into the current organization
• Built & lead company 3 year plan for Diary business and new business development projects
• Developed and lead operational brand plans - trade plans (12 month plans)
• Coordinated with global Marketing teams & regional Sales team from Zott SE & Co. KG for all related brand management and product trading
• Initiated and partially lead new innovation projects for Vietnam & South East Asia markets

Masan Consumer Corporation

Associate Marketing Director

2014/06～ 2014/10

● Responsible for category’s growth via building strong brands and strong marketing leaders
● Planned & led various communication & innovation projects in Seasonings category, including Chinsu fish sauce relaunch, Chinsu soya sauce relaunch, Nam Ngu De Nhi relaunch, Tet Seasoning campaigns.
● Responsible for category’s profitability via leading continuous cost saving projects and optimizing A&P
● Developed annual category & brand plan to revitalize brand values and fuel new sustainable source of growth in seasonings category.

Masan Consumer Corporation

Brand/ Senior Manager

2010/12～ 2013/05

● Led BASE projects: In charge of “BASE” brands (Nam Ngu fish sauce, Nam Ngu De Nhi, Tam Thai Tu soya sauce, Chinsuchilli sauce, Omachi, OhNgon noodle) for sustaining current business via developing brand communications and strengthening profitability.
● Built strong brand equities via strategic marketing planning and daily improving tactical execution
● Developed & led innovation product launches
● Responsible for brand profitability

J.W.T Vietnam

Account Executive

2007/05～ 2008/08

● Handled all kinds of Client Service tasks
● Dealt with agency staff and sub-contractors to successfully accomplish jobs on schedule
● Daily monitored competitors’ print ads, did competitor analysis and review
● Handled quotations and invoices