日本と海外をつなぐクラウドソーシング

AirAsia BIG Loyalty Programme

Digital Marketing Manager

2013/02～

Manage and lead all digital campaign and social media platform for AirAsia BIG Loyalty Programme

APAC Venture

Marketing Manager

2011/06～ 2013/02

Accountable for all marketing communication touch points for product/packaging, ground promotions, PR events, below the line (BTL) and above the line (ATL) materials.

Develop and oversee the implementation of effective marketing strategies and marketing plans to
achieve company targets and work within given marketing budget.

Pioneered the brand to penetrate into Malaysia and build brand presence across Klang Valley’s shopping malls and IT Centres.

Started with 1,000 registered paid users in Malaysia, Avast! has grown to approximately 10,000 paid users in Malaysia within 6 months.

Avira GmbH (SEA)

Assistant Marketing Manager

2009/07～ 2011/06

Lead and manage local and regional marketing team overseeing all branding and marketing campaigns.

Establish and implement marketing support for SEA countries to maximize user conversion and retention.

Accountable for all marketing communication touch points for product packaging, on ground promotions, PR events, BTL and ATL materials while aligning the direction from HQ in Germany.

Pioneered the brand to penetrate into existing market in Malaysia and new market in SEA countries such as Thailand, Indonesia, Singapore and Philippines.