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ビジネスプラン・マーケティング戦略
  • 最終ログイン : 2020-05-14
  • 登録日 : 2020-05-14

職歴

詳細

Campaigns & Grey

Regional Group Account Director

2014/12~ 2018/09

•ASEAN Account & Strategic Lead ensuring synergy of communication and assets across all markets for Procter & Gamble – Downy Regional Portfolio (Downy Base, Downy Parfum Collection, Downy Detergent) & Ambi Pur Regional Portfolio (Febreze, Ambi Pur Continuous Non-Energized, Ambi Pur Car)

•PHILIPPINE Account Lead for Adaptation & Maximization Creative Development for Procter & Gamble Philippines – Hair (Pantene, Head & Shoulders and Gillette).

•PHILIPPINE Account Lead for Strategic & Creative Development for Coca Cola Stills Portfolio (Wilkins Distilled, Wilkins Pure, Wilkins Delight, Minute Maid, Eight o Clock)

Marketing Magazine

Regional Account Manager

2014/04~ 2014/11

•Sales Account Manager of Regional Accounts- The Economist, Edipresse Group - Hong Kong Tatler, Hong Kong Tatler Weddings and Society, JCDecaux, The Financial Times, FOX International Channels through Marketing Magazine’ – Print, Online and Event sponsorships.

•Developed Marketing Magazine’s trade marketing materials for B2B partnerships.

Ogilvy & Mather

Global Senior Account Manager

2013/02~ 2014/02

•GLOBAL Account co-leader for Pond’s Skin Lightening & Pond’s Facial Cleansing for Southeast Asia, China, Latin America, India, South Africa and the Middle East.

•Developed brand toolkits and oversaw market implementation by local Ogilvy & Mather Pond’s teams.

Omnicom Media Group

Communication Planner

2011/10~ 2013/02

•Drove and mentored OMG business teams to formulate strategic communication / media strategies for key Clients of OMD (Wyeth Nutrition, Estee Lauder, Johnson & Johnson, Sony Mobile, McDonalds) and PHD (Unilever, City of Dreams, Standard Chartered Bank)

•Trained OMD and PHD staff with new trends on creative thinking, award winning case studies, overseas perspective on media.

•Produced case studies and videos for award submissions for Cannes, Spikes, Kam Fan, Effies, Internationalist, AME, etc.

•Assisted local and regional internal communication initiatives.