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Infinity Blockchain Labs

Marketing Director

2018/07～

GINAR is a subsidiary of Infinity Blockchain Labs, one of South East Asia's leading and most innovative companies involved in blockchain technology. GINAR is involved in blockchain technology for the online gambling and iGaming sectors.

• Hired to develop and manage GINAR's first marketing department. Managing, mentoring and directly leading a team of 4 to plan and deliver the marketing and brand strategy for the launch of an innovative blockchain solution to the sector.
• Created data-driven and scalable go-to-market and launch plan to build brand awareness and lead generation through an omnichannel approach using social, content, event, and digital marketing tactics.
• Point of contact for all marketing and communication-related matters. Supervising the creative and sales teams on standardization, design and production of marketing material from the brand’s guidelines, website, social media, and printed collateral, as well as communication of the brand message.
• Editing and revising all content to guarantee the highest quality of writing that is also easily digestible to the non-technical consumer.
• Directed ongoing market research that targeted key customer demographics and used data to proactively adjust future marketing plans.