日本と海外をつなぐクラウドソーシング

IPG Mediabrands

Digital strategy plannner

2016/09～ 2019/05

Career Objective

Result-focused digital marketer with five years of experience in the global market. Featuring an excellent knowledge of programmatic advertising, social media and SEO I have been responsible for managing a wide range of highly successful campaigns.
As a result of business operations innovation, tailored consultancy and custom digital marketing strategies my clients have successfully achieved their KPIs.

Areas Of Expertise
Project Management ■　Web Analytics
Digital Strategy Planning ■　Seach Engine Optimization
Campaign Management ■　Paid Social Advertising
Programmatic Marketing ■ Influencer Marketing
Direct Message Marketing ■ Consultancy

Professional Experience

Digital Strategy Planner
IPG Mediabrands | Tokyo | 2018-09 - 2019-05

Customised marketing and PR strategy based on the clients' needs. Design and launch of several digital strategy campaigns.
Led the winning pitch for the Japan National Tourism Organization resulting in revenue of 420K € for IPG.
Launched direct messaging campaigns reducing the CPA by half.
Grew Instagram following from 8K to 20K by engaging with the community, building a strong industry network.
Reduced the bounce rate from the purchase page from 80% to 45% based on solid website analysis.

Programmatic Consultant
IPG Mediabrands | Tokyo | 2016-09 - 2018-08

Consulted my main client COACH with optimal strategies to reach their KPIs, thereby increasing their digital marketing budgets by 255K € per year.
Optimized social media and Google Display which contributed 120% to the client ’s previous annual sales.　
Launched Amazon Advertising campaign focussed on optimization of keywords achieving 200% increase in client sales.

Operations Specialist
D.A.Consortium Inc.| Tokyo | 2014-11 - 2016-08

Operated DSP and SNS campaigns. Improvement of client-specific analysis based on the data gained from these campaigns.