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abbyccruz
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- 最終ログイン : 2019-08-26
- 登録日 : 2019-08-26
職歴
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Nestle Philippines, Inc.
Consumer Marketing Activations Specialist / Marketing Promotions and Events Specialist / Administrative Specialist
2012/02~ 2019/08
Responsibilities:
• Plan and executive Marketing Promotions and Activations
• Plan and organize Marketing Campaigns
• Create presentations and spreadsheets
• Perform market research and data entry
• Schedule meetings, conferences and workshops
• Book travel, hotel accommodations and ground transfers
• Organize managers’ calendars
Key Accomplishments:
• Launched a first in the category consumer promotion for a beverage brand which led to 28% incremental sales and achieved a 5% redemption.
• Break-through premium concepts tied up with Disney that were relevant to the target market which resulted to significant incremental sales for the brand.
• First time to offer limited-edition crayons which we co-branded with Crayola. In just 2 weeks, booking has already gone up to 70% giving us better outlook in sales.
• Efficiently provided administrative support to the Business Executive Manager.
• Effectively managed the calendar of activities and meetings of the Business Executive Manager and the whole department.
• Designed and championed Organization 101 for the Food Business Unit.
Unilever Philippines, Inc.
Executive Assistant / Trade Marketing Assistant
2000/02~ 2010/11
Responsibilities:
• Manage calendar of activities, events and meetings of the Managing Director
• Responsible for monitoring and accounting of Brands’ budgets
• Responsible for booking venues and other logistical requirements for workshops and meetings
• Responsible for monitoring and accounting of Brands’ budgets (i.e. Market Researches, Advertising Productions and Other Brand Development costs)
• Compile and analyze data from monthly reports to prepare Brand Directors’ presentations to executive management
• Prepare administrative reports such as Weekly Sales Report and Market Share Monthly Update
• Assist the Regional Brand Development Director in project management
• Provide price monitoring to Brand Managers to track competitive pricing
• Responsible for distributing Activation Toolkit regionally and globally
• Monitor and control Trade Marketing Department Budgets
51 Talk
English Tutor
2017/07~ 2017/10
Responsibilities:
• Prepare and study the company-provided teaching materials before the lesson starts
• Conduct 25-minute, one-on-one English lessons to Chinese kids online
• Provide corrective feedback during the lesson
• Create a lesson memo at the end of each lesson