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CharleneYE
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- スキル
- SMM対策 (Social Media Marketing)
- Emailマーケティング
- ビジネスプラン・マーケティング戦略
- 人事・給与
- ビジネスコンサルティング
- データ分析・統計・解析
- アンケート・リサーチ
- インタビュー
- 日本語 ⇔ 中国語 (繁体字)
- 英語 ⇔ 中国語 (繁体字)
- 最終ログイン : 2023-07-28
- 登録日 : 2019-08-19
職歴
詳細
EF Education First
Marketing Manager
2016/12~ 2018/04
1. Continuously growing on Lead-generations over 20% growth YTD.
2. Boosted “English Proficiency Index Survey Results Announcement” branding campaign which hit record high Top 10 worldwide.
3. Generated over 1k leads on “Career Beyond Borders Seminars” targeted young talent, via IMC included database activation, and cross-industry partnership from online, social to corporates.
Golin Harris / Weber Shandwick (Interpublic Group)
Account Manager, Healthcare/CSR/FMCG Practice
2016/03~ 2016/12
1. Served clients including multinational enterprises/associations: Dr. Kurt Wolff , Abbott, Gilead, Pet Food Institute, Taiwan AIDS Society and Taiwan AIDS Nurses Association within APAC.
2. Selected Project Experience: Gilead / Play Safe, Play Hard HIV Test Promotion Campaign
a. Designed a breakthrough approach to engage with young TA that increased awareness and eliminated fear regarding HIV testing which doubled amount of test takers within a month.
b. Strategic alliance from cross-industries such as NIKE, iPair, HotelsCombined and MyMusic.
c. Award Winning: 2017 SABRE Awards Asia-Pacific, PR Award Asia 2018
EF Education First
Sales and Marketing Manager
2018/04~ 2018/09
1. Attained sales and marketing targets through empowering and developing a 6-12 people’s young sales team, also set a well-organized ATL/BTL plan including telemarketing, referral marketing and face-to-face engagements.
2. Achieved 3% growth within 6 months; Broke sales records on high-end segment; leads volume up over 20%; Revitalized alumni groups both online and offline that drove referrals with 50% new leads per event.
EF Education First
Recruitment and Development Manager
2018/10~ 2019/06
1. Responsible for HRP including Recruiting, Training, Employee relations and HRIS for all functions.
2. Launched HRIS successfully by making all administration/application/approval process from offline to online to expedite efficiency among all 4 branches, 50-70 employees nationwide.
学歴
詳細
The City University of New York
2014/07~ 2015/07
Zicklin School of Business, Master of Science in Marketing. GPA: 3.87/4.0