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purpletzu
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- Business Plan and Marketing Strategy
- Last Login : 2020-04-12
- Member Since : 2019-08-08
Career
Description
Thermos (China) Housewares Co. Ltd
Marketing Director
2014/04～ 2017/11
1. In charge of Thermos license IP category, and License Brand dept. which includes 5 brands- Thermos license IP, Elmundo, iwaki, Lustroware, Alfi
2. In charge of Thermos license IP category strategies and execution, IP product development, channel strategies and performance.
3. Responsible for marketing strategies and product development for Elmundo Brand，which ranked No.4 in KA channels among stainless steel cup category.
4. In charge of sale and marketing strategies of “license brand – iwaki & Lustroware (Japanese brand)“，lead to negotiate distributer license agreement with Japanese company, and successfully launch these 2 brands in Q1 2015.
5. Responsible for Alfi brand (Germany Brand), develop the sale and marketing strategies，and new product portfolio strategies.
