日本と海外をつなぐクラウドソーシング

PANASONIC

Digital Marketing Creative Lead

2018/09～ 2019/09

Panasonic is a trusted name in durable, innovative consumer electronics. Made in Japan. www.panasonic.com/vn/
• Bring beautiful online shopping experience to 23.3M Vietnamese users and spreading corporate missions & values across all owned and external media channels
• Increase Visibility (Paid Advertising & Content Syndication), Conversion (A/B Testing & EC Linkages) and Positioning (SEO) in collaboration with external agencies, key retailers and regional team
• Responsible for all UX/UI decisions to create visually and conversationally stimulating designs, layouts, interactions and transitions in digital environment
• Oversee full creative process from conception to post-production of final edits, graphics and music for Youtube and Facebook
• Determine the effectiveness of digital marketing campaigns by analyzing page clicks, keyword hits, search engine traffic and other data. Present all the findings, analyses and recommendations on well-visualized slide decks
• Generated a 176% and 80% y/y increase in Conversion Rate and Visits respectively by performing Web Renovation (leveraging conversion-generating UX design, full-responsivity and SEO best practices) on local scale, which led to the traffic growth in the entire Asia of 144% vs LY
• E-Commerce Management: Supervise a content team to ensure merchant product catalogues and new products are launched on Panasonic’s Lazada e-Shop in a timely manner to expected quality standards

EULER HERMES

Webmaster & Social Media Manager

2017/09～ 2018/01

Euler Hermes is the global leader in trade credit insurance, surety, and related risk services. www.eulerhermes.com/
• Managed and developed all group communications channels, optimized the overall webmastering process and social media management to prepare for the next big transformation of the brand identity
• Provided creative leadership for the corporate brand through conceptualization and production of Social Media Visuals, UX/UI Elements, Economic Publications, etc.
• Communicated What’s Happening In The World Economy to audience on Twitter, LinkedIn and Youtube
• Doubled Twitter Engagement Rate (+1.4%) in 2 months and increased website Visits from social media for +44% y/y by revamping content program in term of visual and storytelling
• Initiated and led a Graphic Design training for team members to maintain consistent creative quality

ADAPTIVEBEE

Social Media Manager

2016/07～ 2016/12

AdaptiveBee is the maker of UR, a fast and free web browser that respects user privacy. 100% European. www.ur-browser.com/
• Told stories of UR brand, of our passionate team in the most appealing, creative and heart-warming way, so that the brand can be seen, be heard and be empathized
• Defined the role of UR social media channels as a Cyber Security handbook for smart internet users
• Established "the voice" of brand through creation of Tutorial Videos (100K views), Infographics, Interactive Product Showcases, How-to Blog Posts and Inspirational Talks by Behind-The-Scene People

INTERWOMANS

Co-founder/ Social Entrepreneur

2014/02～ 2016/08

Interwomans is a community involving +1000 women in continuous talks on Breaking Stereotype and Entrepreneurship.
• Oversaw concept creation to implementation of InterWomans Hub, a career support program dedicated to connect women with opportunities and to help them plan for desired achievement
• Supported UN Women to launch HeForShe Vietnam campaign successfully with 2,5K online commitments and thousands
of oral and paper commitments to stand for gender equality
• Won The Most Creative Business Idea prize over 500 competitors nation-wide in National Business Start-up Contest 2015

IDG VENTURES VIETNAM

Market Research Analyst

2013/05～ 2014/02

• Investigated into EdTech sector in Southeast Asia. Collected data on consumers, competitors and market trends and consolidated information into actionable reports and presentations. Contributed to BOD’s decision of investing $40M in EdTech by 2014 only.