日本と海外をつなぐクラウドソーシング

Imperial Tobacco International Limited Representative office in Georgia

Head of Representative office - Director

2004/01～ 2018/11

Responsible for alignment of markets operations with the organization mission, strategic
objectives and policies. Managing staff, overseeing sales and marketing projects ensuring the
organization follows local laws and regulations, ensuring proper financial controls are in place
and representing the markets both internally and externally.
Develop Operational Plans
 From communications to warehousing, ensure that all aspects of a business operate
smoothly. They ensure that a business’s in-country affiliate follows to all country
regulations and cultural guidelines. Develop plans for company growth and improvement
of sales.
Implement Brand Strategies
 Building a company’s brands via advertising and promotion through product positioning
and global brand marketing guidelines.
Generate Progress Reports
 Assess company progress, sales and marketing successes and compile reports to submit
to superiors in corporate headquarters. Present reports regarding budgets, sales
growth, new business leads and regulatory compliance.
Drive volume and Share of Market targets.
 Drive weighted and numeric distribution of key national and respective Area /Growth
brands in line with national distribution objectives
 Coordinate promotional activities through the regional promotions team while
consistently follow up with the regional promotional team.
 Support Regional Sales Manager in developing regional business plans and ensure quality
of execution to drive key market indicators such as Volume / Share and distribution
 Develop 12-month demand forecast for the Growth Brands with support from and
coordinate with HQ Trade & Marketing Distribution team.
 Ensuring at all times sufficient stock levels of all available brands are maintained to cater
market demand as per the demand plans.
 Ability to drive efficiency through continues improvement on daily operations, such as
reduce complicacy, set priority, or increase efficiency and minimize bad stock
 Responsible for internal control and compliance procedures to comply with company
policies & minimize risks.
 Ensure effective management of the Growth Brands financial accounts and assets to
ensure that Trade Marketing & Distribution resources are secure and utilize
productively according to company approved budgets and guidelines
Manage People
 Manage, train, inform and motivate team in order to deliver trade marketing and
distribution activities that are superior to the competition in respect of both core and
added value services
 Control/ coordinate with ED/ MD in term of distribution & ISM volume in respective
area as well as operational.
 Undertakes a capability gap analysis and develops an appropriate training plan; provides
the necessary coaching and support to ensure the skill and knowledge levels, which exist
within the team, are relevant to the needs of the business and delivery of the plan.
 Ensure effective communication with the staff to furnish them with timely & relevant
information so that the team will share a common information base; which will
contribute towards operational efficiencies and achievement of the Growth Brands
objectives.
 Play as key implementer for training and development plan and make sure they would
translate all learning to the daily operation.
 Leverage understanding of customers (retail and wholesale) / consumers to inform
business decision through quickly identifying and seeking advantage for the business