日本と海外をつなぐクラウドソーシング

Western Union

Director Marketing

2008/08～ 2018/08

Managing KPI’s including revenue targets of US $ 500 Mn+ portfolio & a customer portfolio of 12 Mn.
Managing a budget of US $ 20 Mn across 21 markets. Joint ownership of P&L with Business. Managing a team of 15+ people.
Supporting Business and Sales functions and a main stake holder in business planning and delivery process.
Spearheaded the testing and rollout of a new transactional website and app in 2 countries that has resulted in incremental sales of over $15 million in the first 6 months and projected to drive annual incremental revenue of over $30 million in Y1.
15% increase in customer acquisition and lead generation through Owned, Earned and Paid Media strategies.
Improved ROI through organic growth (SEO), content marketing and optimization of paid campaigns.
Strong partnership with US, Europe, APAC teams to drive business growth from different regions. Worked on multiple projects with the teams.
Drove the development and implementation of business strategies that resulted in improved efficiency and accelerated sales growth and profitability. In the year 2017 – were able to achieve 32% efficiency and 20% effectiveness.
Worked as a key member of product development team to ensure constant improvements for customer experience and product features/functionalities.
Strong expertise of working with multiple stake holders like product development, sales, operations, IT to deliver new projects or working on improving existing ones.
Initiated a comprehensive, relational database-marketing program, which increased customer retention by over 10% and achieved a TPC lift of 25%
Worked with Brand tie ups with companies like DU mobile, B Kcash and worked on endorsement deals like signing Shahrukh Khan and Amr Diab etc.
Developed and implemented consumer research designed to improve results of our new products.