日本と海外をつなぐクラウドソーシング

FUNNEARN ⎯ Mobile Gaming (Web App),

DIGITAL MARKETING ANALYST

2019/04～ 2019/11

• Identify user flow and touchpoints through customer interaction to improvise Ux, develop acquisition and retention strategies
• Customer review analysis for new keywords
• Data analysis of Google analytics and ad words.
• Plan and execute marketing strategies using the analysis report
• Identify best digital marketing tools (SEO/SEM, Email Marketing, Search, Video & Display ads)
• Social media marketing – plan and execute
• Analysis of all digital campaigns for optimization
• Measuring and reporting performance of all digital marketing campaigns.
• Identifying opportunities to increase the scope and quality of the data used within digital analysis (campaign, market and competitor data).

HOWLERS ⎯ A niche BYOB restaurant caters to Generation Z & Millennial

DIGITAL MARKETING CONSULTANT

2017/01～ 2018/01

• Brainstorming new and creative growth strategies for the market segments and understanding their pain points.
• Managed and oversaw daily operations & supply chain management
• Digital - Plan and execute digital marketing campaign (SEO/SEM, Email marketing & Display Ads)
• Enforced Business and Marketing strategies for organization and ensured the business was in compliance with the industry regulations.
• Identified Product strategic, tactical growth and quick-win opportunities.
• Recruited, trained, supervised and evaluated department staff and ensured high productivity amongst the employees.

MACHIS HOSPITALITY PVT. LTD. - A MICE COMPANY NEW DELHI

CO-FOUNDER, HEAD OF MARKETING AND OPERATIONS

2011/03～ 2017/03

• Created, planned and executed social media marketing and customer engagement campaigns to meet brand-building objectives.
• Created and managed content marketing strategies and social media presences.
• Evaluated emerging digital marketing trends and offered thought leadership and professional advice for adoption where appropriate.
• Administered all business marketing operations and online advertising campaigns that generated over 10% increase in web traffic in 4 months.
• Ensured all digital marketing content is up to date and in line with the business and brand objectives.
• Client servicing with wide range of key businesses partners - USAID, The Union, GLOBAL HEALTH ORGANIZATION, MCHIP, MAGMA FINCORP, ROLLASTAR.

OORJA NIGHTS (AN AUSTRALIAN EVENTS ORGANIZING COMPANY)

MARKETING & HEAD DJ

2005/07～ 2011/01

• Maintaining customer database in excel.
• Scheduled social media content release.
• Events promotion and content management
• Creating Dj line up and roasters.