日本と海外をつなぐクラウドソーシング

SELF-EMPLOYED

Creative doer. Critical thinker

2013/01～

• Entrepreneur: I have built projects for teams & leadership, education, journalism, and Himalayan expeditions.
• Consultant (communications, media, marketing, strategy) for clients in various fields (NGO-s, technology companies, sports people, HR managers, brand & communication directors, ministers, and so on)
• Instructor, the Faculty of Journalism and Mass-Communications Sciences (FJSC), the University of Bucharest (since 2014)
• 2016: Communications Consultant within the Romanian Government

TVR (Romania's public television)

COMMUNICATIONS DIRECTOR

2010/09～ 2012/12

• Middle management position, direct reporting line to the President & Chairman of the Board
• Responsible for setting the Corporate Communication strategy
• Shaping and promoting the corporate messages in relation to all the communication stakeholders
• Responsible for the crisis communication management
• Kicked off several PR and CSR corporate campaigns
• Oversaw TVR’s communication and PR activity for the Olympic Games in London, 2012

Specific deliverables:
• Planning and coordination of all communication activities
• Tools and documents for putting the strategy into practice
• Leadership KM
• Crisis communication tools
• Six corporate campaigns and one innovative marketing project

Key results 2012:
• TVR Charter (start) – Mission, Vision, and Values were defined, for the first time in TVR’s 56 years existence
• A successful internal campaign, TVR55
• A CSR campaign, “TVR for Immortal Japan” (highly appreciated by Japan’s Embassy to Bucharest)
• A new and modern internal communication system (digital signage)
• TVR’s young community increased due to a series of specific PR activities

REALITATEA-CAȚAVENCU

SENIOR EDITOR, Money Express business weekly

2006/11～

• Cornered a number of business scoops and exclusive, high-profile interviews with business leaders
• Deliverables: in-depth analyses and insights about major deals; exclusive analyses of the sports business
• Key results:
o Author of the first integrated multimedia project in the Romanian print industry (a live report from Cannes Lions on all available media platforms: online, print, TV, radio, social media). The project turned a profit during very difficult financial times for the print industry.
o Exclusive interview with John Kotter, the foremost expert on the topics of Leadership and Transformation

MEDIAPRO – PRINT DIVISION (MEDIAFAX GROUP)

MEDIA AND ADVERTISING EDITOR

2005/02～ 2006/11

Business Magazin weekly & Contributor to Ziarul Financiar daily:
• Exclusive articles about the media and advertising industry
• In-depth analyses and features about economics, trends, M&A, sports marketing business
• Deliverables & Key Results:
o Contributor to Ziarul Financiar’s publications: Top Transactions, Top Young Managers
o Exclusive interview with marketing guru, Philip Kotler
o “Journalist of the Year” Award in the contest organized by Freedom House

PANASONIC Romania

MARKETING EXECUTIVE

2004/09～ 2005/02

• Direct reporting line to the Marketing Manager of the Telecom Department
• Responsible with importing goods, pricing, sales promotions
• Ensure synergy between the marketing and sales processes
• Deliverables & Key Results:
o Launch of the GSM product line in Romania
o The Telecom Department’s Sales Forecast and Business Plan for 2005

INTEGRATOR/SAP

PR DIRECTOR

2003/07～ 2004/08

• Management position, direct reporting line to the President
• Responsible for setting the corporate PR & Communication strategy
• Shaping and promoting the corporate messages in relation with the communication stakeholders
• Deliverables & Key Results:
o Positive and accurate coverage of the company in the business press
o Contributor to the development of a software tool developed by the company’s consultants.

BUSINESS MEDIA GROUP & ADMAKER

FINANCIAL JOURNALIST

2001/10～ 2003/07

• Reporting business and sports events
• Articles, features, profiles and interviews with business people, politicians, ambassadors