日本と海外をつなぐクラウドソーシング

GoDaddy

tech and sales

2018/01～

Darphin - France

Sales and Marketing Manager

2017/01～ 2017/11

freelance project Darphin

Buldent

Brand Manager

2016/07～ 2017/02

• Analyze how the brand is positioned in the market and crystallize targeted consumers insights

• Take brand ownership and provide the vision, mission, goals and strategies to match up to

• Translate brand strategies into brand plans, brand positioning and go-to-market strategies

• Lead creative development and create motivating stimulus to get targeted population to “take action”

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

• Coach the team and get the best from everyone

• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

• Oversee marketing and advertising activities to ensure consistency with product line strategy

• Monitor product distribution and consumer reactions

• Brainstorm new and innovative growth strategies

• Align the company around the brand’s direction, choices and tactics

Estee Lauder Companies

Retail Store Manager

2013/05～ 2016/07

• managing and motivating a team to increase sales and ensure efficiency

• managing stock levels and making key decisions about stock control

• analyzing sales figures and forecasting future sales

• analyzing and interpreting trends to facilitate planning

• using information technology to record sales figures, for data analysis and forward planning

• dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development

• ensuring standards for quality, customer service and health and safety are met

• resolving health and safety, legal and security issues

• responding to customer complaints and comments

• organizing special promotions, displays and events

• Promotional activities and branding

• Develop, manage and support client loyalty programs

• attending and chairing meetings

• updating colleagues on business performance, new initiatives and other pertinent issues

• touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues

• maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing

• initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market

• promoting the organization locally by liaising with local schools, newspapers and the community in general

• dealing with sales, as and when required, ect.

Harding Brothers Ltd. - Bristol

Store Manager

2007/10～ 2009/10

• Provide expert product knowledge and friendly customer service in order to meet the guests shopping needs and desires while obtaining company set goals

• Vailable in the Gift Shop to greet customers and proactively sell merchandise

• Assist with inventories

• Assist with End of Voyage and End of Month reports

• Assist in setting up advertising and window displays

• Responsibilities include stocking shelves, table sales and participating in various daily promotions.

• Refers to the Gift Shop Manual on a regular basis to ensure standardization of product and quality is maintained

• Assisting the events team organizing different venues on a daily basis.

• Taking part & organizing entertainment.

Pi Contact Ltd.

Marketing and Advertising Manager

2001/10～ 2003/06

• Consulting with clients to determine how to improve market share and sales

• Gathering and organizing information to help with decision-making regarding media placement, campaign length, featured products and services, and technical details

• Ensuring that a client’s needs are met and any concerns are addressed

• Staying in close communication with the client, answering questions, explaining strategy and providing status updates

• Obtaining client approval on projects

• Communicating client feedback to the creative team

• Working to increase agency revenue by recommending new promotional opportunities or additional services

• Preparing advertising budgets, calendars and project schedules

• Meeting with the creative team during strategy sessions

• Recommending creative concept revisions according to the client’s needs and preferences

• Negotiating contracts and coordinating media placements

• Plan marketing and branding objectives.

• Expand product solutions and offerings.

• Prepare marketing strategies alongside other company executives and staff.

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.