日本と海外をつなぐクラウドソーシング

Hotpoint Appliances Ltd

E-commerce Manager

2015/10～

• Develop online business strategy in collaboration with product managers setting out the products the company will offer online, prices and policies.
• Contact person for all external online merchants dealing with Hotpoint Appliances Ltd.
• Help in identifying the target market for the eCommerce initiative so that the team can develop marketing campaigns to attract more visitors and increase online sales.
• Working with external web designers & photographers, internal designers and content providers to ensure that the site is easy to use and navigate, and that it includes all the functions that visitors need to select, order and pay for products.
• Keeping up to date with Web technology and monitoring customer feedback to help in implementing new functionality or solutions to enhance the customer experience.
• Working with payment providers to develop payment mechanisms that are secure and that protect customers’ personal details when they pay by debit or credit card.
• Ensuring that the website maintains a high level of system security to prevent attacks that might disrupt service to customers.
• Checking site content and systems regularly to ensure that they are working properly.
• Updating prices and product information, adding new products or removing products that are no longer available.
• Monitor site metrics, analyze the information and recommend changes to improve performance.
• Planning of e-marketing expenditures well in advance and develop a financial plan that will maximize the allocated resources.
• Attend to customer issues in a timely manner by identifying, researching and resolving customer concerns to ensure customer satisfaction.
• Research products and provide competitive analysis by gaining an in-depth understanding of the competitors to have some concepts of their market shares.
• Process the scheduling and creation of e-mail marketing (new products and news).
• Identify and implement online marketing initiatives (affiliate programs, affinity site banner ads, online promotions, etc.) by conducting research on other e-commerce sites ensure that the company’s online marketing initiatives remain competitive.
• Maintain, update, and manage customer facing content on all social media pages.