日本と海外をつなぐクラウドソーシング

Dainese SpA

Digital PR Manager

2017/05～

Recruited to lead digital strategy and PR launch of Dainese Settantadue fashion brand. In charge of Influencers, Brand Ambassadors, Social Media.

Musement SpA

Digital Marketing Strategist

2016/09～ 2017/03

Joined to provide strategic leadership for international brand awareness, recognition and presence. My goal is to align business objectives and organisational strategy for a leading travel company focused on providing international travellers with local resources and recommendations.
- Management of 50k+ influencers and multiple areas: Social Media Marketing, Digital PR, and Community Management;
- Organic increase of Instagram and Twitter followers by 200% during Q4/14 and of YouTube view time by 300% within Q1/17;
- Substantial improvement of customer and social media engagement: +107,06% on Instagram and +176% on Twitter during Q4/16.

Yelp Inc.

Senior Community Manager

2011/11～ 2016/08

Hired to spearhead the initial community strategy and launch of Yelp Italy, I helped it grow from 0 to over 1 million users. Directed marketing initiatives and strategy, created and executed innovative campaigns on-site and on-location that maximised engagement, awareness, and overall impact.
- Developed content, social media marketing strategy, PR activities, community events and negotiated partnerships to build the Yelp brand;
- Collaborated with a cross-functional team of editors, scouts, community managers and translators, and helped Milan become the largest and most engaged Yelp community in Italy;
- Led daily interactions with users in the community and maintained relationships with top users: grew the community to become the 3rd largest in Europe after just two years.

TheBlogTV SpA

Senior Community Manager

2008/05～ 2011/10

Supervised strategic planning, communications, SEO, and marketing efforts for multiple projects: Nestle Purina, DeAgostini Kids and Juventus. Produced and implemented effective marketing campaigns, managed performance, maintained budgets, forecasted opportunities, and introduced new products and content online.
- Launched and developed the Petpassion project as Italy’s first community for pet lovers, generating 30k subscribers in the first year and over 300k monthly unique visitors by the end of the 2nd year;
- Awarded Italy’s prize for Advertising Success for the Petpassion project in 2009;
- Launched and developed the IdentiKids project as Italy's first crowdsourced video platform and TV show for kids, generating 3k+ videos in the first year.

Gamesnet - Epyx SpA

Community Director

2002/04～ 2008/04

Joined to lead marketing and engagement initiatives for Italy’s largest online gaming community including World of Warcraft, Call of Duty, Ultima Online, Lineage II and Neverwinter Nights. Performed competitive intelligence, content creation and management and oversaw a team of marketing interns to facilitate community engagement activities.
- Managed the largest Ultima Online server in Europe, with an average of 10K active users/day;
- Advised and supported upper management by providing customer insights and analytics from integrated marketing campaigns that created greater brand awareness.