日本と海外をつなぐクラウドソーシング

Buysellads.com

Head of Ad oeprations

2016/04～

• Develop relationships with publishers in order to sign up to full service agreements – ad server, monetization services and operations support.
• Deploy and optimize prebid.js.
• Develop reporting interface and optimization techniques for prebid.js.
• Implement and optimize CPM, CPC and CPA campaigns.
• Create and develop inventory forecast features.
• Deploy Buysellads CPC ad network element
• Debug publisher problems
• Keep track of the delivery engine problems and propose improvements and features to product manager/ dev team.

Bauer Media, London

Consultant, Head of Ad technology

2015/11～ 2016/04

I handled three main projects:
• Bluekai integration for Bauer UK
For this project I handled main communication between Adswizz, Adtech and Bluekai, wrote the Javascript code for Adtech integration, tested and deployed the code. For Adswizz integration I have written the specs and coordinated the developers.
• Header bidding implementation across Bauer Media websites
For this project I have tested two Prebid implementations, Rubicon Fastlane and Prebid.js. – Prebid was the right choice because it’s versatility.
I handled the communication between internal developers and Rubicon developers, I have restructured part of the Adtech Header bidding implementation in order to achieve better response time, renderer speed and ultimately revenue growth. The revenue growth after live deployment had a 250% boost.

• Outbrain implementation, new ad technology features using Adswizz implementation and internal tech support for Ad operations department

Adwizz, Bucharest/London

Senior Ad operations manager and Product support

2013/01～ 2015/11

Consultant, Head of Ad technology
I handled three main projects:
• Bluekai integration for Bauer UK
For this project I handled main communication between Adswizz, Adtech and Bluekai, wrote the Javascript code for Adtech integration, tested and deployed the code. For Adswizz integration I have written the specs and coordinated the developers.
• Header bidding implementation across Bauer Media websites
For this project I have tested two Prebid implementations, Rubicon Fastlane and Prebid.js. – Prebid was the right choice because it’s versatility.
I handled the communication between internal developers and Rubicon developers, I have restructured part of the Adtech Header bidding implementation in order to achieve better response time, renderer speed and ultimately revenue growth. The revenue growth after live deployment had a 250% boost.

• Outbrain implementation, new ad technology features using Adswizz implementation and internal tech support for Ad operations department
Adwizz, Bucharest/London 02/2013 – 12/2015
Senior Ad operations manager and Product support
• Keep track and debug technical malfunctions of the video and audio ad serving system, including setup of programmatic selling and buying systems.
• Keep periodical trainings with new clients and US ad operations team
• Writing the technical documentation for ad server
• Perform QA test for new application integrations both mobile and desktop
• Provide full technical support to clients’ integrators and developers
• Advanced debugging in various proprietary services and subsystems
One of the most important Adswizz related project is to use server side integration to deliver video ads inside web players and set Adtech as scheduling tool


• Offer worldwide technical support to advertisers, agencies and publishers from US, UK, France, Belgium, Switzerland, Germany, Holland, Israel, Spain, Sweden, Norway, Finland
• Set up new ad server instances for new clients – tag redirects and custom targeting for each specific publisher
• Implementation of SSP for existing and new clients
• Propose new product (ad server) version features and improvements – improved usability and functionalities
• Developed the reporting capabilities for the programmatic systems, SSP and DSP.

Thinkdigital, Romania

Ad operations Manager – Mediamind regional support

2011/06～ 2013/02

As Ad operation manager I had a key role in assuring customer satisfaction in terms of delivering the best results of their online campaigns.
The major clients that I worked with are: Mccann Erickson, OMD, Starcom Mediavest, Mec Interactive, Zenith OptiMedia.

• offered primary support for Mediamind(Sizmek)
• CPC/CPL programmatic optimization on major DSPs
• Agency support for Facebook ads
• Trained agencies