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yijia1992
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Available to work
- Appraisal :
- Job History(F) : 1 Results
- Identified
- China
- Favorites : 0 Results
- Skills
- Advertising and Public Relations
- Market Research and Surveys
- English ⇔ Chinese
- Last Login : 2018-05-17
- Member Since : 2017-04-17
Career
Description
Language Partners International limited
Marketing Director (part-time)
2017/01~ 2017/11
• Researches and identifies current and future trends in the industry, recognizes opportunities and threats and provides
analyses to support strategy development
• Develops and maintains strategic partnerships with international schools and agents to expand client base
• Helps promote consistency of brand image and brand experience; Develops and executes plans to strengthen the LP
brand
Pegasus Network Inc
Marketing Manager
2016/01~ 2017/11
• Creates and manages overseas marketing campaigns with social media, videos, and events to increase international
recognition and awareness of current products; Creates and edits marketing content including press releases and
company website; One of the press releases was forwarded by the well-known U.S. tech media AppDevelopers
Magazine in their 2017 January issue
• Manages and maintains the relationship with key accounts such as Baidu, UC, Camera 360; Monitors and analyzes
user & usage data to follow up with current clients and ensures the delivery of BD result
• Provides ideas and communicates with service providers(video production company, PR company) to ensure the
effective executions of marketing campaigns
• Works cross-functionally with product, tech and design teams to optimize current product functions
Cummins Inc
Market Intelligence Specialist
2015/05~ 2016/05
• Effectively managed multiple research projects on regional economic conditions (including Asia Pacific, North
America, South America, Europe, Middle East) to analyze market trends and support regional sales leaders of
Cummins Power Generation (a business with annual revenue of over $3 billion)
• Developed and managed global quarterly forecasting model up to year 2020 with statistical trends for all generator
verticals(telecom, commercial&industrial,etc) operated in 35 countries to support executive strategy development
• Incorporated import and export data to conduct detailed market size analysis of diesel generator sets in more than
100 countries Cummins operates to identify market risks/opportunities that impact the business globally
• Met with sales team to provide update on current market trends and future opportunities