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hanltn
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MASSO GROUPMasso Group is founded in 2000 and led by a group of marketing professionals. We are established to provide professional marketing services and consulting for Vietnam market. Masso is the company's master brand, which stands for marketing solution. We have international marketing expertise and local knowledge which are continuously enhanced by our learning and growing culture. In addition, we understand marketing environment and operation practices of Vietnam and Indochina markets well. These advantages make us a destination of branding, communications and marketing services for clients who are planning or doing business in Indochina markets.
Our business scope is summarized as follows:
(1) Branding consultancy: We provide branding consultancy across stakeholders, specifically product branding, corporate branding and investor relations or shareholder branding. We offer clients a total solution for branding, starting from consumer insights and market understanding by comprehensive marketing research (in partnership with research agency), brand leadership coaching, brand strategy including corporate identity, implementation and communications strategy as well as setting a systematic brand KPIs for monitoring/auditing and report. This total branding solution is based on our own strategic branding tool LIP@ which cost us multiple years of research and experience to build.
(2) Integrated Marketing Communication (IMC): Masso Group can offer clients one-stop shop of an integrated marketing communication campaign that requires an optimum mix of traditional offline communications and online line communication tools. Hence it also mean single expertise such as Advertising, Events Management, Public Relations, Brand Activation and Digital Marketing is one of our marketing communication service, depending on clients' need. This approach is based on our integrated structure with mix of internal expertise and pool of external specialists and experts both local and International.
(3) Digital Integration (DI@massogroup): regardless the growing trend of digital communications, brands seem still struggling on how to catch the digital trend effectively. Companies are wondering how to integrate traditional communications with online ones, things such as LoSoMo, Prosumer. Some brands have tried to utilize digital marketing tools such as SEO, social media, mobile marketing…However a comprehensive integration of traditional communications and digital marketing is not yet reached. As an integrated “branding partner” Masso Group have been active in R&D and established Digital Integration (DI@massogroup), a dedicated team, providing clients an integrated solution for online and offline communications. Together with its strategic digital partners/suppliers, DI can help clients start with social insight research, formulate integrated digital marketing strategy, then manage Implementation of a full digital marketing campaign and finally measure the result.
(4) Marketing Services: Cultivating our 15-year of field marketing experiences and local marketing environment understanding, we have been providing marketing services to many MNC brands such as P&G, Nokia, Microsoft...in Vietnam market. The services include field marketing, sales promotion, sales activation, retail channel activation, shopper marketing across 63 provinces country coverage and Indochina markets.
Our clients are categorized to industries: http://massogroup.com/expertise/industries.html
Case study highlights of our works: http://massogroup.com/expertise/projects.html
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OUR PURPOSE
Our Name: MASSO stands for Marketing Solutions
Our Purpose: To provide organizations effective solutions in branding, communications and marketing in a sustainable and strategic manner
Our Vision: Top destination for strategic branding and communications
Our Values (IPAG):
Innovation in any service we provide)
Professionalism in everyday life
Accountable for our promises
Growth by continuous learning
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THE CORE TEAM
Nguyen Trung Thang, PhD. - Masso Group, Chairman
Thang is the founder of Masso Group and acts as Chairman. He has multiple-year marketing experiences in a blue chip company on the local and Asian market. His last posting before founding Masso Group was Business Development Manager for Shell East Zone, where he participated in retail strategy and business development across 40 Asian countries. During his working time in Asia, he got an extensive working experience with Mckinsey & Company, the world leading consulting company. Expert in both consumer and retail marketing, particularly marketing communications and strategy, Thang has solid records in elaborating marketing strategies, numerous branding and brand communication projects are under his supervision for International and Vietnamese companies.
Tom Vu - Masso Group, Managing Partner
Tom has vast experiences in branding consultancy & integrated marketing communications area. Before participating in Masso Group, Tom worked in strategic branding and product management of International FMCG companies such as Foster's, Friesland Campina... In addition, Tom has accumulated significant experience in strategy management of other consumer product categories such as Pharmaceutical, Nutrition…With his experiences, strategic thinking and creativity are extremely valuable in helping clients building their companies' brands successfully. Tom currently hold position of Group's Managing Partner, responsible for Group's customer portfolio management and new business development.
James Nguyen - Business Director, Head of Digital Integration
James was graduated from Curtin University – Australia in Business Administration. He is holding the Business Director position at Masso Group. He has a lot of hands-on experience with digital-based communication campaigns of big brands like OMO, Clear, Comfort, Samsung... Before joining Masso Group, James worked in global agencies (Ogilvy, Grey) and Digital media agencies such as Early Risers Media, MMS. With his IMC and digital experiences, James is confident to lead any communication projects, particularly digital-based IMC. Currently James is leading DI@massogroup (Digital Integration).
Khanh Nguyen - Masso Group, Creative Partner
Khanh started his career in marketing with Shell, Unilever and then dedicated his interest in advertising industry for more than 15 years. He worked for work for global advertising agencies like Lowe, Grey , Leo Burnet and Havas before leading joining Masso Group's BoDs. With extensive experience in creative, account management and media, Khanh is currently advising creative works for clients at Masso Group.
Dang Thu Huong - IMC Strategic Planner
Huong, a graduant from RMIT University - communication degree, is the strategic planner of Integrated Marketing Communications (IMC) services. Huong has gained a deep knowledge in integrated marketing communication. Huong had been working with International advertising agency such as Leo Burnet, before joining Masso Group. As a IMC strategic planner, Huong is responsible to develop IMC idea, solutions and planning to provide the most effective IMC mix/services for all types of clients.
Nguyen Vuong Phuong Thuy - MO/Activation, Executive Director
Thuy has been working with Masso Group since the date of graduation. She was rotated to play multiple management positions within Masso Group, including financial, purchasing and operation management. With extensive experiences in operation and team management, Thuy is now assigned to function as Executive Director of MO, a Subsidiary of Masso Group specializing on field &activation marketing with operation excellence oriented.
Han Le, MA - Social Media/Content Manager
Han hold a Master degree in English language teaching from Assumption University, Thailand. She has been working on social marketing across International brands, including Singapore Tourism Board, EVA air, Biotrade, VMI...With experiences on content marketing and social marketing areas, Han is responsible for developing digital integration solutions and integrating them with traditional communications for customers at Masso Group.
Vo Thuy Tien - PR Manager
Graduated from International University, Tien has 5 years experiences in both consultancy and communication fields at Masso Group. She experienced with communication projects for MNC clients such as Goodyear, O’Star... During the past two years, she has handled PR Retaining project for Singapore Tourism Board (STB).
Le Thi Thanh Mai - Event Manager
Mai is very experienced in event management in Vietnam context, particularly corporate events, marketing events. Before joining Masso Group, Mai worked for Mai Thanh agency in event management. Mai has been 10-year experience of event management in Vietnam context, particularly corporate events, marketing events. Before joining Masso Group, Mai worked for Mai Thanh agency in event management. Many successful client events were under her management such as Toshiba, Pfizer, Castrol, Casio, Tetra Pak, P&G, Tombolini…
Dương Thu Trang - Masso Hanoi, Chief Rep.
Trang is current holding Chief Representative of Masso Hanoi after accumulating extensive experiences across areas in 10 years working with Masso Group.
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In addition to 50 key management staff, Masso Group has a professional pool of International experts, freelance consultants and and part-time staff, which can be promptly teamed up when needed. The effective combination of key management staff with professional freelancers allows the group to meet clients' expectations even in the most difficult conditions, always respecting timing and resources.
