This concept actually was designed for assigment in university. The products and brands were chosen by ourself, and we designed a retail with based on vision and mission of the brand. DJI Drone tag line is "The Future of Possible", from that i made a futuristic and modern style for basic concept. I made 2 different atmospheres for the retail, for a day and night, by lighting manipulation and material color scheme. The effect from those were made lighting more contrast fro night and simple for day.