日本と海外をつなぐクラウドソーシング

-identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
-monitoring buying strategies;
-liaising and building relationships with clients and media sales companies;
-liaising with media sales people to adjust media schedules in response to audience figures;
-ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;
-undertaking research using a wide range of specialist media resources;
-analyzing the effectiveness of the campaign and using this data to inform future campaigns;
-supporting the media manager and other colleagues.