日本と海外をつなぐクラウドソーシング

Micro-level Jewelry market/brand analysis (focus not on the macro-level such as overall market size, growth, etc. but more consumer level marketing, operation,reputation check, etc.)

Requirement:
Language: Mandarin must. In addition either English or Japanese
Location: Must be based in Shanghai
Age: late 20's to late 30's.
Sex: Female

Part 1: Store visit
* Visit 4 jewelry shops in Shanghai area (stores to be designated by us) and pretend to be a potential customer
* Write a review about the experience including strength and weakness of each stores/brands

Part 2:
* Web research (Company URL, SNS, etc.) about a particular jewelry company/brand's marketing strategy, people's comment about the company/brand
* Summarize above research in document

Part 3:
* General web research about particular sub-segment of jewelry market (especially focusing on customer behavior such as target customer profile, purchase criteria, etc.)
* 1 hour phone interview about the findings (phone interview may also include questions about part 1 and 2)