日本と海外をつなぐクラウドソーシング

M.A.S.H

DIGITAL ACCOUNT AND PLANNING MANAGER/ SENIOR ACCOUNT MANAGER (18 months)

2014/05～ 2015/12

Key responsibities:
- Digital communication planning for client’s campaign that integrates into 360 degree touch points;
- Develop a coherent digital execution plan that mashes seamlessly across all touch points, including
Website, Apps, SEM/SEM. Forum Seeding, Social, Online Video, etc;
- Coordinate with Production, Creative, Design, Media and Tech Departments to deliver solution that
meet the client’s business objectives; brand’s problem-to-solved;
- Work with Group Communication Director, Digital Media Planner and other specialized experts to
ensure strong strategic input from a brand and digital perspective;
- Develop strong day-to-day working relationships with client’s agency partners while ensuring that the
company has a strong voice in all cross agency and client meetings and projects;
- Manage, coach and train direct reports and junior staffs.

M.A.S.H Agency

ASSOCIATE ENGAGING ACCOUNT MANAGER (12 MONTHS)

2013/05～ 2014/05

Key responsibities
- Contribute feedback/ suggestion on strategy/ idea based on campaign brief to planning department
to make sure the proposal against the client’s expectation (brand/ consumers/ campaign hook);
- Propose and manage quotation, internal cost and KPIs during the project;
- Take the lead for action plan after pitching proposal is approved. Propose the key content; media
strategy and KPI commitment; plan structure needed to deploy to team members;
- Supervise from topline all the executions at proper detail level to ensure timely and high-quality
results.

Admicro Agency ( Vietnam Communication Cooperation)

MARKET RESEARCH MANAGER (13 MONTHS)

2012/10～ 2013/05

Key Responsibities
- Build data system
- Take study competitors, analyze the competitive advantages /disadvantages related to competitors
and provide an informed basis to develop strategies.
- Identify potential segments and factors affecting product demands;
- Research and develop the new advertising products base on current findings.
- Report and interpret key findings on market segments, consumer and competitors study to Media
Director, Strategy Director.

Admicro Agency (Vietnam Communication Cooperation)

SENIOR ACCOUNT EXECUTIVE (6 MONTHS)

2011/10～ 2012/10

Key Responsibilities
- Lead the team for pitching and running online advertising campaign for BRAND’S, SAMSUNG, Vietnam
Airlines;
- Support the sales team to analyze the market and reach the target customers
- Follow up and input the improvements on the AdMicro’s new online advertising products;
- Report to Account Manager.

Admicro Agency (Vietnam Communication Cooperation

ACCOUNT EXECUTIVE (11 MONTHS)

2010/10～ 2011/10

Key Responsibilities
- Plan and execute ONLINE marketing campaigns for various kinds of brands, such as, BRAND’S essence of
chicken, LOOK & M fashion, BEELINE telecommunications, SAMSUNG mobile;
- Work on marketing projects for AdMicro, such as:
o Create the online marketing campaigns promoting the AdMicro’s online products and
services;
o Execute PR articles about AdMicro’s new online ads products;
o Analyze and enhance the AdMicro’s image throughout the website and credential;
o Work on the AdMicro’s competitors analyzing project.
- Report to the Account Manager.